We all want the best for our kids and that goes double when it comes to their health. That’s why with each new story that emerges about the harmful effects of air pollution on children, more and more parents are scrambling to find out how to avoid bad air. Thankfully, there are some simple ways […]

For the urban cyclist, life in the big city moves pretty fast. We’re all busy people, and thinking about air quality exposure can feel like one task too many in an action-packed day. Seem like hard work? It doesn’t have to be. Here’s how to beat the smog with maximum efficiency. Making sure you breathe […]

Hong Kong residents have been warned to stay indoors as particulate matter (PM) pollution reaches unhealthy levels. Plume Labs reached out to Karl, a Hong Kong resident who runs a local kindergarten. He explained the school’s daily battle to make the invisible, visible. “Every year it’s the same in January and February,” Karl says. “It’s […]

It’s always time to look on the bright side! ☀️ Following air quality news can often be a bummer, so we think it’s important to keep on top of the good news too. All over the world, amazing projects and incredible campaigns help raise awareness of the issues and push for clean air for everyone. […]

A new year means a fresh start. At Plume Labs, it’s an opportunity to take stock and remind ourselves of why we set out on our mission to help everyone find clean air. Air quality is a truly global issue, and the first step towards beating the smog is making sure we know what we’re […]

Never mind the 90s, when it comes to air pollution, the 50s are back. Yesterday marked 65 years since the Great London Smog, and the UN Environment Assembly commemorated the occasion by announcing their first ever international Smog Day as December 5th 2017. It’s a timely event, as December falls right in the middle of […]

What is air pollution? It sounds pretty straightforward… but it’s surprisingly complex!   We’ve all felt the negative effects of air pollution: whether it’s breathing in that sickly-sweet odor of hot asphalt, a hacking cough as you get out of the subway, or itchy eyes when you stop at a red light. But how polluted […]

In the early morning of October 9 2017, a series of fatal wildfires broke out across Northern California’s wine country. High winds and dry weather exacerbated the spread of the flames throughout the day, killing at least 17 people and evacuating more than 20,000. Wildfires have a devastating effect on the areas they strike, as […]

Fourth of July 🇺🇸, Canada Day 🇨🇦, Bastille Day 🇫🇷… seems like half the world is out celebrating this month! And where there’s a festival, there are fireworks. Not to be a killjoy, but pollution can come from unlikely places. So how badly do fireworks affect air quality? 🎆 Our in-house Atmospheric Scientist ran the […]

Londoners celebrating Halloween were treated to a thick fog last week, but alongside the capital’s famous pea-soup the city was experiencing a series of large pollution peaks. Pollutants transported from northern Europe may have added to emission levels in the capital. Events like this serve to highlight the growing need for international cooperation to tackle […]