We’re bringing air quality forecasting to businesses by opening up access to the world’s first global, crowdsourced, hardware-enabled air quality data platform with our API found at plume.io. Our goal? To help as many people as possible access actionable air quality information.

The Problem


Air quality is increasingly important to citizens and consumers around the world as they make key decisions—from their day-to-day commute to where they’ll buy their next home or send their kids to school.

In the United States, the American Lung Association’s 2017 State of the Air Report found that “more than 125 million Americans live in counties where they breathe unhealthful levels of air pollution in the form of either ozone or short-term or year-round levels of particles.”

Consumer demand for clean air products will only rise as public awareness of this crisis increases. After the release of a recent report on transport and energy in the UK, experts have gone so far as to call smog “the tobacco of the 21st century.”

The Science


“Atmospheric pollution levels are constantly shifting,” says Plume Labs CTO and co-founder David Lissmyr. “Over the past two years, we’ve trained AI models to forecast real-time variations of urban air pollution. Through the Plume API, businesses and governments can now rely on our forecasts to help people stay informed and healthy.”

Plume’s proprietary algorithms learn from atmospheric data, public feeds, ground-level air quality monitoring stations, and satellite-based estimates of air pollution outside of main urban areas to forecast pollution levels and their real-time variations around the world.

The company will soon be able to add crowdsourced, sidewalk-level air pollution measurements from Flow, our smart air quality tracker, which will be available to the public through a pre-sales campaign planned for early this fall. The addition of these mobile sensors will continuously improve the coverage and accuracy of Plume’s modeling with real-time measurements.

The Solution


Better data means better decisions in areas that affect our lives like preventative health care, city planning and real-estate. Romain Lacombe, CEO and co-founder of Plume Labs, believes this is especially true when it comes to helping people avoid smog.

“Air pollution is a global crisis, and tech has the tools of mass awareness, as well as the moral obligation, to help tackle it. The Plume API will help developers easily integrate live environmental forecasts into the products they bring to the world,” says Lacombe.

The Plume API provides live and forecast air quality data for all major cities as well as estimates for all other locations in the world. It gives info on the main pollutants affecting human health: particulate matter (PM10 and PM2.5), nitrogen dioxide (NO2) and ozone (O3).


Plume Labs already draw on their data platform to deliver their award winning forecasting app Plume Air Report. In addition, the online retail giant Amazon powers an Alexa skill that helps consumers get air pollution forecasts as easily as the weather—direct to their living rooms.

The Economist magazine has leveraged Plume’s platform for an investigation that showed governments systematically underestimate exposure to pollution. Both Paris and London were shown to have NO2 levels routinely higher than World Health Organisation (WHO) guidelines. This report also highlights how official indices currently fail to capture patterns of daily variation.


For more information on Plume Labs’ data and API please visit: https://plume.io.

For Information on Plume Labs in general, please visit: www.plumelabs.com.

Download the plume.io press kit here.

About Plume Labs

We're here to help you understand what you breathe and take meaningful action against air pollution. https://plumelabs.com/en/