Thanks to 12 air quality monitoring stations in Central London, the Plume Air Report lets Londoners track average pollution levels in their city. But do you know what you breathe in your borough? From street to street? Wherever you go?
Today, in London, we are launching the first ever flock of pollution-monitoring pigeons to map pollution in the city. We’ve partnered with global marketing & technology agency DigitasLBi and Twitter UK to equip pigeons of little backpacks carrying our ultra-light pollution sensing technologies, to track air quality all around London.
The Pigeon Air Patrol will monitor air quality in the capital and report back via Twitter. In London right now?
… and receive instant air pollution level from one of our lovely pigeons (named Coco, Julius and Norbert)!
You can also visit the campaign microsite, where you’ll see a live map of the pigeons’ flights, learn about air pollution and its health risks, find out more about the pigeons and download the Plume Air mobile app.
Our CEO, Romain Lacombe, says: “Air pollution is a huge environmental health issue, killing 10,000 people every year in London alone. Putting air sensors on the back of pigeons goes beyond raising awareness of this problem and helps Londoners understand the impact of pollution in an accessible, tangible and immediate way”.